Free Spring Content Calendar to Keep You On Track

At Green T Design, we work with business of many sizes and from many different industries. Some companies are small with a just a few employees who wear many different hats and some have a full-fledged marketing team. Regardless of the business though, we have found that a Content Calendar is the absolute best tool to support your Social Media marketing strategies. We’re sharing 5 convincing reasons you should work one into your plan.

5 Reasons to Use a Content Calendar

1. Consistency and Planning: You’ll say you’ll do it. And you probably mean well. You really do want to post a few times per week and stay up on birthdays and holidays and specials and notices, etc. But work gets busy and suddenly you’ll find yourself wondering if it has been 2 days or 2 weeks since your last post. Then you’ll go to post and you don’t actually have the collateral you need. With a content calendar, you can look at your week, month, or quarter and determine what pictures and videos you need to gather and what you need to create and write. Then, you can preschedule posts for the busy times. You audience will be able to rely on your consistent communication which is excellent for customer service.
2. Strategic Content Creation: Using a content calendar to plan in advance allows your business to create content that aligns with your business’ voice, sales and promotions schedule, important events and more. If your process involves approvals before publishing, a content calendar makes time to get that task accomplished.
3. Improved Team Collaboration: If multiple people, teams or locations are part of the content creation process or postings, a calendar will keep everyone on the same page. It alleviates the back-and-forth communication that wastes time and supports a clear strategy that will come through to your audience.
4. Better Use of Resources: Businesses can better manage their time, budget, and resources efficiently when using a content calendar. Streamlining what content needs to be created and posted in advance, a “divide-and-conquer” strategy for video production, design and even posting can be prepared and communicated to the team in one fell swoop. No spinning wheels equals a better return on your social media marketing investment.
5. Analytics and Improvement: Data is of the utmost importance when it comes to planning future marketing strategies and your content calendar can help you track just that. Look back in a glance at what was posted and when, while simultaneously reviewing data from those days. Simple actions like this can refine your marketing going forward and will easily make a case for changes and improvements.

Even if the marketers at your business feel like they can manage without a content calendar, using one can save you time, money, and lots of panic in the long run. And as a helpful starting point, we’re offering a 3 month calendar you can use to get your process rolling, plus, it’s free!