Tips
3 “Must Dos” for a Successful Holiday Marketing Campaign
Take a few minutes to listen to some great ideas from Vanessa, our Marketing Director, to kick-start your Holiday Marketing.
Google Usage Rights Tool – Updated
In our video Don’t Be an Image Thief our Designer and Photographer, Charity, talked about how to search for images that can be used in your marketing, including how use the Google Image Usage Rights Tool. Recently, this tool has been updated so we’re back to let you know how it works now!
Simple Steps for Easy Marketing
Don’t make your marketing strategy more difficult than it needs to be. Our CEO, Tammi, shares four simple steps that can help any business streamline its marketing!
The Dilemma of Picture Permission
Picture this: you need a photo or graphic to use on your business’s Facebook page. Maybe it’s a holiday and you want to send your customers some well wishes. So, you log on to your computer and hop on Google. You find a nice image, save it off of your Google image results and post it to your page. It seems innocent but the fact is, you may have just broken the law.
Don’t Be an Image Thief
In our latest video, Graphic Designer and Photographer, Charity, shares some tips to help you search for images that can be used in your marketing, as well as suggests great places to get free-to-use stock photos. These are image standards every business should be using; you don’t want to be the one who receives a letter asking for you to pay top dollar for an image you inadvertently stole or be the business that consistently uses watermarked images on social media.
Digital Business Communication is Key Right Now
With regulations, stay-home orders and health guidelines changing every day, it’s important, now more than ever, to stay in constant communication with your clients. We’ve compiled a list of best practices businesses can use to stay in touch with their audience while staying relevant. The most important aspect is to actually have a website for your business!
Keeping a Positive Business Outlook During Crisis
Owning a business can be an overwhelming task on a normal day but now, running a business is REALLY TOUGH. We’re choosing to focus on the good as we all weather this storm together, so we’ve compiled a list of hope-filled things you could use to inspire business flexibility. Hope it helps to get those ideas flowing!
Social Media Basics: Hashtags
Some of the biggest questions we get asked in our social media training classes are about one thing: Hashtags. “What is a hashtag?” “Where do I put a hashtag?” “Why do I need to use hashtags?” They are everywhere and if you are new to using social media, they can…
2019 Year End Wrap Up
The highlights from Marketing in 2019 with some tidbits to get you prepared for 2020.
Fonts = Feelings
Picking the right font for your brand is incredibly important. Here are some font types to consider and what they could say about your brand.
Your Social Voice on Social Media
Keeping true to your brand’s voice is so important. But so is keeping true to the platform you’re using. Here are some ideas for you to use the next time you post.
What is Marketing Automation?
It’s a suite of tools used for campaign optimization. GENERATE LEADS Identify Anonymous Visitors Capture Information with Dynamic Forms Campaign Optimization Social Media Integration DRIVE SALES Lead Scoring to Alert Hot Leads Email Automation for Nurturing Behavior Tracking for Lead Insights Sales Notifications MEASURE ROI Comprehensive Campaign Analytics Google ADWords…
Featured Service: Marketing Automation
One of our featured services is Marketing Automation. This service allows us to better track, target, re-market and follow up on leads in a way that simplifies the sales and marketing process.
Yahoo and Logo Updates
The announcement of Yahoo’s new logo yesterday brought up the never-ending discussion about how often a company should refresh their logo and in turn, their branding. When a start-up comes to us for logo advice, we always tell them that the logo is the most important part of the branding.…
Make Your Keywords Work For You
Search Engines are always looking at your site for keywords; but where are they looking, and how? Anthony shares some insider basics on how to make your keywords work for your website.
Work Smarter, Not Harder
We’ve got this, so you don’t have to. Running your business is so much easier when you have back up to save you time, can help you make more money, care for your brand and more.
Netflix tests human-driven curation with launch of ‘Collections’
From the article on Tech Crunch by Sarah Perez Netflix is testing a new way to help users find TV shows and movies they’ll want to watch with the launch of a “Collections” feature, currently in testing on iOS devices. While Netflix today already offers thematic suggestions of things to…
3 Essential Tips to Make Better Videos
In-the-moment-video-content is an extremely useful tool for marketing your business and staying front and center with your brand. Allen, our Video Producer, shares some tips that everyone can implement right away!
Marketing Agency vs. Marketing Employee
Let’s discuss the pros and cons of one employee vs. a team of pros.
Size really DOES matter!
It is so important that the images you are using on your website or in print materials make a good first impression. Our designer Charity takes a minute to talk about what can affect the quality of the images you use to represent you and your company!
It’s about THEM and not YOU
Vanessa shares some ideas about reshaping your voice when it comes to marketing and making your ads and posts more about the consumer and less about the business.
Do I Really need A Marketing Firm?
In this ever-changing world of what works in marketing, it’s so helpful to have a team on your side. Learn more from Tammi, about the many ways a Professional, Experienced Marketing Firm can help.
It’s Time to Get Social
Does social “really” work? Well over half of your clients are using it on a daily basis to research products, so we say YES!
A new look for Google Search
Our goal with Search always has been to help people quickly and easily find the information that they’re looking for. Over the years, the amount and format of information available on the web has changed drastically—from the proliferation of images and video, to the availability of 3D objects you can…
Anthony’s SEO Quick Tips: Google Search
It can be difficult to find the time to check on the health of your site every month, or even know what to look for. But, I’ve got a quick tip on how to make sure it is performing the way you want it to.
Does your Website WOW You?
An astonishing 97% of all consumers will research your business ONLINE before they buy locally. That is ALL ages, all industries combined. So if you think people don’t want to check out your online presence, you might want to reconsider your marketing approach. We’re here to help! Let us take…
It’s Time to Love your Logo
Are you 🥰 in love 🥰 with your logo? You should be! If you’re not, we’re ready to help. Give us call… 717-218-8437
Logo Files and What You Need to Know
Our Designer, Charity, sits down to talk about what everyone should know about the different logo file types they may come across…
Website Trends, 2018
Websites have come a long way in the last few years and trends are starting to change at a faster pace. It was announced late last year that Google would be rewarding websites in search that were mobile friendly. Many businesses had to (and still have to) step up their…
Your Holiday Marketing Begins Now
Yes, that’s right, 12 months in advance is the perfect time to begin your Holiday Marketing. Why? Because, relationships. Just like everything else in the world, marketing is built on relationships with your audience. You’ll need time to gain their trust before it’s actually time to buy. When the flood…
But I Hate to Get Emails!
You might hate to get emails, but email marketing WORKS! There are several reasons why you continue to get so many emails in your inbox, why big name businesses continue to ask for your email address and why you’re willing to give your email address to companies you know are…
*Ring, ring.* Is your computer running? Well, then you better go catch it!
Phone scams have been happening for as long as most of us can remember, but cyber-criminals are getting pretty creative when it comes to stealing your money. We often get asked: If Google calls me, is it really them? Our answer: Not unless you called them first. Most of the…
What is SEO?
We get this question a lot! Mostly because SEO is difficult to completely understand, especially for people in fields other than Marketing, but also because anyone in the business world has probably heard this term a time or two from someone trying to sell them services. Have you ever gotten…
Facebook. It has secrets!
Facebook is good for a lot of things: procrastinating, spying on your friends from high school, reminding you of birthdays you would otherwise forget… But Facebook has secrets. Hidden tools you can use for your Business Pages. And they don’t only tell you how many likes you have; they give…
Your business starts with YOU!
We hear it time and time again: Starting a business is hard! Depending on your industry, you may see stats like ‘1 in 3 Startups will fail’ or ‘only half will make it to the 4 year mark.’ Scary stuff if you have a dream; a passion; or a gift,…
Redesigns – Rebranding – Refreshing Your Business
Recently, we’ve taken on a client who had been using the same sales approach he used when his business first opened its doors 10 years ago. When we met with him, he said he had been procrastinating the inevitable, knowing that he needed to bring the look of his company…
Show Twitter Who’s Boss
Facebook is easy. Pinterest is not too bad and becomes addictive quickly. Twitter… well… can be scary. (more…)
How to Comment Correctly on Business’ Social Media Pages
Ahhh, Social Media. It makes it so easy to talk directly to the companies you know and love. Ask about specials, discuss with friends and compliment the chef. But it also makes it super easy to complain, criticize and make suggestions that might not be so kind. (more…)
Local Businesses without a Website
We all hear it time and time again. Shop Local. Buy Local. Vacation Local. But what happens when your business down the street isn’t easy to find? We’re not sure of your exact address, or hours, or prices even… so consumers settle for the big box stores, the chain restaurants…
Top 5 Reasons you should have a separate Business Account on Facebook
1. It makes you look more professional. If someone decides to tag you at a family event or group outing that has nothing to do with your business, its best that is done only on a personal page. Plus, who wants to go to a business’ page looking for info…