Struggling to come up with fresh social media content ideas for Facebook, LinkedIn, Instagram, YouTube and more? You’re not alone.
Whether you manage a brand account, run a small business, or create content for clients, staring at a blank calendar can be overwhelming. That’s why we’ve created this list of 30 ready-to-use content prompts to help you stay inspired, consistent, and strategic, whenever you need the inspo!
These social media marketing prompts are easy to adapt and designed to build trust among your clientele, increase engagement on your social channels and drive company visibility.
Why Use Prompts in Your Monthly Content Calendar?
- Beat creative blocks: Stop wasting time wondering what to post. Plus, the simple ideas often lead to even more creativity.
- Save hours each week: Plan posts in batches. You can get a whole lot more done in one or 2 hours of prescheduling that you can in 10-minute bursts of wheel-spinning.
- Boost engagement: These ideas tap into storytelling, relatability and help you show off your business to your desired audience.
- Stay consistent: Posting regularly builds momentum and trust with your audience. And the algorithms tend to like it!
30 Content Prompts to Use Today
Business & Brand Storytelling
- How your business got started
- Meet the founder or team member
- A behind-the-scenes photo or process
- Lessons learned from a recent challenge
- A throwback to your first sale/project
- Celebrate a customer milestone or success
- Your top product or service and why
Social Media Engagement Starters
- This or that? (product/service edition)
- Ask: What’s one thing people get wrong about your industry?
- “Guess the product/process” photo
- Share a behind-the-scenes sneak peek
- Ask: What would you like to see more of from us?
Educate About Your Business
- A myth vs. fact post about your industry
- A tip you wish your customers knew
- A frequently asked question + your answer
- Dos and don’ts for your product/service
- “If you’re new here, here’s how we can help”
- A breakdown of your process or workflow
Trust-Building & Social Proof
- Share a glowing review or testimonial
- A client spotlight or success story
- A user-generated content repost
- Answer a question from your DMs/comments
- Highlight a team member or collaborator
- Behind-the-scenes of a recent job/project
- “What makes us different” carousel or video
Timely, Seasonal, or Fun
- A relevant holiday or observance (e.g. Labor Day, Fall Equinox)
- A “day in the life” post
- Celebrate a silly national day (like National Pajama Day)
- Your weekend routine or plans
- A motivational Monday quote
- Friday Favorites – what you’re loving right now
- “Things I wish I knew before I started…”
- A fun fact about your team or brand
Tips for Using These Prompts
- Batch content: Use 10–12 prompts at a time to build 2–3 weeks of content. Some weeks will have more or less content depending on your needs.
- Add your voice: Don’t be afraid to infuse personality or humor. Even if your business is a very serious one, people head to social media for entertainment. You can still be interesting.
- Use different formats: Turn prompts into Reels, Stories, carousels or blog posts. And don’t be afraid to use each prompt in different ways to test what works best.
- Track performance: Test which content types get the most engagement by reviewing things like shares, reactions and even sales right after certain posts go out.
