Using social media to promote your business is extremely important. Whether your business is service related like medical, law, finance or insurance practices, is a restaurant or bar, or is a retail shopping location, social media influence and connection plays a large part in growing that business as well as relationships with your customers.
To succeed with your social media plan, though, you may need to have more than one administrator or creator on your business’s accounts. Companies that have more than one location, participate in many offsite events or functions or have long business hours and even different divisions often need to have several people work together.
As we all know, sometimes there can be too many cooks in the kitchen or radio silence when you’re trying to create a good social media strategy. Here are a few different ways we’ve seen accounts like this work well…
One Point of Contact- Social Content Gathering
One of the easiest ways to divide and conquer is to have multiple people (like department heads or field leads or branch managers, etc.) gather content and send to one or two people who complete the actual posting to your social media accounts. This helps the social media managers plan out their schedule and organize posts according to the content that is being shared. Different departments can submit photos from a retirement party or a new product concept or breaking ground on a new build and the admins can take it from there. A strategy likes this keeps the posts consistent and streamlined which allows your audience to better follow along and engage. It also supports the company’s main goals and deters one department or area of the business from taking over your socials or forgetting all about them.
Multiple Admins- Use Social Planner or Scheduling Tool
You may run socials for a small business and don’t have long or varied business hours, but it may still be helpful to have 2 or more admins who have access to your social media account. They can cover for each other in times of vacation or illness as well as split the workload, especially if your admins are wearing multiple hats and have several job roles. But, so as not to accidentally post too often or too little, miss an important event or holiday, etc, you’ll need a tool to keep you organized.
If you’re posting to the Meta platform on Facebook or Instagram, you can use the built in scheduling tool. Immediately, you can see if posts have been scheduled, what they are, edit or reschedule, all from one place. There are other 3rd party scheduling platforms available as well if you want to post to other social channels, like LinkedIn. If you have a good system in place, you can easily set your posts and move on to your next tasks.
Separate Social Media Roles by Tasks
Another strategy option for a company’s social media team is to separate certain social roles by task. The requirements to run a robust and successful social channel are multi-faceted, and some of your employees may be better suited to do more of one task than another.
With this idea of dividing up the workload, one employee would post, one person could create ads, one team member could respond to comments, one person would handle messages and messenger, etc.
Hire Social Media Experts
Whether you need a consultation, a training for your employees, or want to remove this task from your employee’s duties, social media experts can make your life so much easier. It is a time-consuming duty for your employees and often the one that gets dropped and ignored when schedules get busy. We often hear that, while you or your team are very good at running your business, you’re just not sure how to properly handle the social aspect. Our team of experts has decades of experience supporting small and medium sized business from all industries with every part of the social media process. We’d love to talk to you about your social channels, too!
