In case you’re new to the Reels scene, Reels allows you to record and edit short videos up to 90 seconds in the Instagram (or Facebook) Camera. You can also upload video that you’ve created outside of the social platforms. You can add effects and music to your reel or use your own original audio. If you want maximum engagement, shoot for a length of 10-15 seconds. Use longer Reels to relate to your consistent and loyal audience.
Reels have been a top performing type of post for social accounts as of late, but some accounts can see better engagement by using still images, especially on Instagram. Our best suggestion to determine what works for you is to try different types of posts and see what works! Testing your strategy and tracking your data is the number one way to determine what your audience likes.
Now, if you decide you want to try some Reels, what should you post? We’ve compiled a list of great ideas for Reels content you can use on Facebook or Instagram. There are ideas for everyone whether your business is small or large, local or international, retail or business to business and beginner or advanced social media managers.
General Reels Ideas for Business
- Introduce yourself or your team. (People love people, these always do great.)
- Show some behind-the-scenes footage of a project or a process.
- Show Before and After or Then and Now images.
- Answer your client’s frequently asked questions.
- Poll your audience to determine future products or services.
- Use a trending song or style to show off your personality.
- Be genuine with a “How it’s going” post, especially if it’s humorous or relatable.
Reels Ideas for Products
- Give honest reviews on new products.
- Share a How- To video of a product that might be tricky to use.
- Show off a unique use for your products.
- Share a step-by-step process on how to order your product.
- Highlight top sellers for prime shopping times like Christmas or Back to School, etc.
Reels Ideas for Artists and Artisans
- Share a timelapse of your creation.
- Share fails or bloopers.
- Share your process into how you create what you do.
- Tell your followers why you do what you do.
- Teach your audience a simple technique you use that they can try at home.
- Give a tour of your space or studio.
- If you want to avoid using your face in video, film just your hands or a point-of-view angle.
Reels Ideas for Beginners
- Use one video with a simple voiceover.
- Use 2 -3 photos and overlay some text.
- Scroll through Reels and save ones you like to use the audio or the template.
- Repurpose old video content that is 30 to 60 seconds long.
- Ask your customers what they’d like to see from you on social.