Email and Digital Newsletters continue to withstand the ever-changing landscape of marketing and they make a great companion to your social and pay-per-click marketing strategies as well. Email is one of the most effective tools for communicating with your audience with a return on investment up to a whopping 4200%!
So, who are my emails going to?
When you create an email newsletter, you’ll be sending to clients who have opted in to receive such emails. They may be current clients, people who are looking for a deal, older clients who enjoy your industry expertise and more. The beauty of a newsletter like this is that you can send one email and reach a wide range of interests. There’s something for everyone! You can even create tags and lists so that your readers get exactly what they’re looking for.
What do I put in my email newsletter?
Newsletters like this can vary and you’ll want to determine how much content your audience wants and how often they may be willing to read them. Here are some types of email newsletters that we’ve seen have a great click through ratio:
- Monthly specials with news. This would include store hours, now hiring, holiday closings and of course, what everyone clicks on, is the specials for the month. This works great for any industry that that has changing specials.
- Weekly or monthly news wrap up. This style of newsletter works well if you post several articles to your blog each week or month. You would send out a short blurb of each blog via the email so your audience can choose which one they want to read. This is great for expert marketing and professional services industries. This is also a great place to include “our top post” from social media and get people thinking about following you elsewhere.
- Event newsletters. If you host a lot of events, you’ll want to share them with your patrons. When you make it easy on them by putting it all in one place, they’ll be appreciative and usually click through.
- Seasonal Newsletters. If your business works during specific seasons or certain services are offered at particular times only, this is a great way to get all of that information out in a Winter, Spring, Summer, Fall type format.
So how do you incorporate your social strategy into your email newsletter strategy?
Talk about the newsletters. Post teasers from the newsletter to your social media. Remind your social followers how they can benefit from being part of the newsletter list. Create email newsletter only specials and tell people that they might be missing something on your social channels. And always make it easy for people to sign up with forms on your site!