When are your followers online? It is one of the most important questions you can ask yourself as a social media content creator, because creating the world’s most amazing post only works if people see it. For your organic posts to have any traction at all, you need to post when your audience is most likely to see it quickly so they can react. That tells the robots that control pushing out your content that it’s a good post and they should show it to more people.
But wait? My job is a weekday job! But my audience tends to be online during the evening and weekends.
That’s ok! You can schedule and plan weekend posts. Facebook allows you to schedule posts on your business page, in your groups and in your events. Facebook has also rolled out a tool that allows you post the same post to your Instagram feed that you’re scheduling to Facebook. You can find that in the publishing tools section. You can also post to Instagram, LinkedIn and Twitter using some 3rd party apps and Digital Automation platforms.
So, who might be surfing the social universe when you’re off work?
Weekday Evening Ideas:
Try using a hashtag for the day of the week like #tuesdayvibes or #thursdaysonmainstreet.
If your target is- Working Professionals (anyone who works during the day on weekdays). Post about Happy Hours, food and restaurant specials, tomorrow’s hours, helpful lifehack style blogs, videos meant to entertain as they wind down before bed, etc.
If your target is- Parents (anyone who has kids, specifically school ages and younger). Post about recipes, homework help, outdoor activities, rainy day activities, bedtime stories, video tours of museums or factories or aquariums, tease with weekend idea posts.
If your target is- A Niche (Page might be for a dance studio, a fitness professional, a cooking instructor, brides, a community page, local sports team, food trucks etc). Post an analysis, study, competition review, directions to an event, meeting minutes or recording, remember-when post about a past event, instructions for a how-to project, etc.
Weekend Ideas:
#SocialSaturday is a great hashtag to use to get your patrons “checking-in” on your page. Also try #SundayFunday to get people talking.
If your target is- Parents. Post about activities, events, things to do, DIY projects, frequently asked questions, and any relatable parent blogs you may have.
If your target is- Working Professionals. Schedule posts for mid-morning on Saturdays or evenings on Sundays (unless your insights say otherwise). Repost things they might have missed during the weekdays or post DIY home projects, activities, blogs about work/life balance, makeup tutorials, frequently asked questions.
If your target is- A Niche. A reminder about events, post within events with questions and conversation starters, a sample workout, reminder about upcoming classes, pictures and videos of events you’re attending, ticketing information, parking info or directions, where to find us, etc.
The possibilities are endless, and the audiences are going to vary greatly. If you cater to people who work 3rd shift, use the same ideas as above but post them in the early morning. And many of your followers will fill more than one category, so take that into consideration. A divorce attorney may want to post a blog about how to help kids cope during custody changes once on a weekday and once on the weekend. An entrepreneur may want to run a live seminar during the day on a weekday but post the recording or snippets on Sunday evening.
We’re always here to help you organize your specific posts. We offer social media trainings as well as customized content calendars. So if you still want some help with your content and strategy, contact us today.
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