Ready to reach a broader audience or really narrow in on a specific one? They say money makes the world go round and marketing is no exception. Connecting with clients in an organic way is genuine, but sometimes you need really get out there! That’s where Pay- Per-Click Marketing comes in!
What’s Pay Per Click Marketing?
We’re glad you asked! Pay per click – or PPC- Campaigns usually involve search engines like Google Ads, in which you agree to pay the platform a pre-determined dollar amount so that they place your ads in front of your desired online audience, and you will PAY when they CLICK on your ad. It’s useful for broadening that marketing funnel and finding brand new prospects as well as remarketing to a specific audience that you may already know has interest in your products or services.
Keywords play an important role in PPC campaigns, too! When you marry your keyword and SEO strategy with your online ad dollars, you’ll be able to see results that work together to bring in the type of clients you’re looking for. This can be one of the fastest ways to drive traffic to your website.
If it’s time for your business to step it up a notch, we’re happy to help by setting up pay per click campaigns and even automated marketing plans to retarget your audience. We can determine a good starting budget and design custom ads that make people want to click. Feel free to reach out when you’re ready!