So you put $100 on a Facebook ad or your spent $1000 on a Google Ads campaign, but you’re just not sure what actually happened. This is such a common challenge among businesses. We ask if their marketing is working and they say, ‘I don’t know.’
There are many barriers to analyzing your data: you might not be sure how to do it, you might not be using the proper software, you might be limited on time or maybe you just didn’t know that you could. But it can be a simple process once you put some rules in place.
The number one data analysis rule is when you get a new client or customer, ask them where they heard about you!
Many times, a simple program like Google Analytics, Insights from Facebook or your email provider will be able to show you generalized but oh so valuable information like Click Through Ratios, Cost Per Click, open rates and more. You can then start to determine, over time, what might be working and what might need to be adjusted.
One example of analyzing your data generally would be if a ton of people click an ad somewhere but they don’t stay long on your landing page or complete a purchase there, it can get you to re-evaluate that landing page. You could create an A/B test and use your current landing page and an edited one, to see if one performs better.
Data analysis is so important. You can gain so much valuable knowledge about your marketing efforts from determining where to spend your money to deciding if you should increase or change your budgets. When we gather data on marketing campaigns, we often use that info in automated marketing strategies, follow up emails, print mailing and more. We’re here to help if you’re just not sure what to do with all of that data!
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