Netflix tests human-driven curation with launch of ‘Collections’

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From the article on Tech Crunch by Sarah Perez

Netflix is testing a new way to help users find TV shows and movies they’ll want to watch with the launch of a “Collections” feature, currently in testing on iOS devices. While Netflix today already offers thematic suggestions of things to watch, based on your Netflix viewing history, Collections aren’t only based on themes. According to Netflix, the titles are curated by experts on the company’s creative teams, and are organized into these collections based on similar factors — like genre, tone, story line and character traits.

This human-led curation is different from how Netflix typically makes its recommendations. The streaming service is famous for its advanced categorization system, where there are hundreds of niche categories that go beyond broad groupings like “Action,” “Drama,” “Sci-Fi,” “Romance” and the like. These narrower subcategories allow the streamer to make more specific and targeted recommendations.

Netflix also tracks titles that are popular and trending across its service, so you can check in on what everyone else is watching, as well.

The new Collections feature was first spotted by Jeff Higgins, who tweeted some screenshots of the addition.

If you’ve been opted in to the test, the Collections option is available at the top right of the app’s homepage — where My List would have been otherwise.

The suggestions are organized into editorial groups, with titles like “Let’s Keep It Light,” “Dark & Devious TV Shows,” “Prizewinning Movie Picks,” “Watch, Gasp, Repeat,” “Women Who Rule the Screen” and many more.

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