Filling up the ol’ social media content calendar can be a challenge. You might come up with a few good ideas, schedule a few posts and then worry what comes next. If you can use your ideas to jump start a series, though, you’ll have ongoing content for weeks or months to come.
So, what do we mean by a series? Basically, you take a topic and break it up into smaller, bite sized, consumable content. Then create multiple videos, posts and images about that topic. Let’s look at some examples…
If your business is Painting Houses, it may seem kind of simple: We paint houses. People who want their houses painted can contact us. What else should we post??
Instead, you can do a series on Kitchens. Every Monday, you can post an image of a kitchen you’ve painted. Before-and-Afters are always engaging.
Once you’ve exhausted your pictures of kitchens, move on to living rooms, exteriors, bathrooms, decks, etc. You’re bound to have a whole year of posts on a Monday just by doing a series like this. If you don’t have a lot of one room, maybe do a series on blue rooms, gray rooms, white rooms. You could do a series on weird things you’ve had to paint. Or maybe a little history lesson showing rooms from different decades that you’ve painted. A series on wallpaper you’ve had to remove. The ideas are truly endless.
Ok, so you’re sold on an industry like Painters or Home Improvement or Interior Designers having loads of content to use, but what about professional services like attorneys or business services? There isn’t necessarily a gallery of your work to show off…
The series for businesses like this can be more educational and focused on servicing your clients. Try a “on this day in (insert industry)’s history”. Find interesting facts in law or business or real estate and post about them. You can create a series focusing on your employees and celebrating their work or accomplishments. You could focus on your clients with case studies, even if you must omit names or identifying information. You could do a series on each of your services explaining who could benefit the most.
Other types of series that work for many industries:
- Behind the scenes: post about daily life in your different departments.
- Build up to a new product or service with teasers to create excitement.
- Quotes: inspirational, industry related or directly from employees or clients.
- Hop on a trend. Maybe your team learns a new viral dance each month.
- Get catchy with the days of the week: Motivational Monday, Tip Tuesday, Website Wednesday, Thinking Thursday, Flashback Friday, etc.
It’s always easier to come up with content when your ideas are focused and surrounding a single topic. Creating a series is an easy way to keep the content flowing while you brainstorm other content.
If you’d like to create a series for Facebook, Instagram, YouTube, Pinterest or any other social media platform, but you’re unsure of where to start, feel free to reach out.
