Does your social media content strategy have you scratching your head, wondering just what you’re going to post next? Have you been tasked with “give us one of those viral posts” from the powers that be and you can barely come up with filler content? As a digital marketing agency, we understand the content writer’s block that can come with day after day and week after week of attempting to crank out ideas.
But we have a plan to help you! One of the most efficient ways to simplify your strategy is to come up with one general topic, series or category and post about those for a while. You can break these down by month, by week or even do it on a rotating daily basis (ie, every Monday).
Sounds great, but how you do come up with those ideas? Try this:
- The easiest topic to choose as a starting point for any and all businesses is your FAQs. What are your clients already asking you. Come up with 5-10 frequently asked questions that you hear all the time and answer them on a weekly basis. Each question could possibly be its own topic which would spread out the length of time of usable content. You already know your audience desires the answers to these questions!
- Think about each of your services or products. You may already have these broken down into categories. For an agency like ours, we can separate our services into Print, Digital Marketing, Websites, etc. We could do posts all about just one area of our service catalog for a whole month (or more). Choose one of your categories and make it your topic for the whole month. Vary the style of posts from tips to video to pictures.
- Feature products, employees and customers. You could break this out and do all 3 every month or do several features of one type for a whole month. August could be back to school products and September could be loyal customer month and October could feature employees who have worked with the company for more than 5 years. Create the feature to fit what makes sense in your business.
- Seasons are a natural category! Fall fun, fight the winter blues, spring refresh, beat the summer heat… all of these categories could be used to show off your products or services that fulfill the seasonal needs of your audience.
- Create a series where every month you teach your audience something useful or helpful. Try to make a list of 12 bits of info you could share with your audience in a quick video. Can’t do 12? Then try 6 and post them every other month. Typically when you start something like this, the ideas will start flowing.
- Try a title that allows you easily fill in the blank: “Did you know…?” Or “A thirty second tip for…” Or “5 ways to…” Or “What’s in season?”
- Look at your past blogs and turn one blog into a series of posts For example this blog you’re reading now could easily be 7 or more posts. Reuse that great content that already took you a while to create!
As we’ve mentioned before, once you start brainstorming a series or start breaking your topics down into posts, the creative ideas will often start to write themselves. Repurpose your content from an image to a video or from a webinar to a screenshot with great caption. Your great content is probably sitting right in front of you, you just need a new perspective!