Regardless of how you search for it, one of the top answers to getting your audience to engage, follow and ultimately purchase from your business is to be personable and make a connection on some form of social media.
If the only reason your current clients connect with you is that you have the lowest price, they will eventually find someone with a lower price. If they purchase from you because you are the only option to them, eventually there will be another option.
But a value- added, entertainment providing company that relates with its target audience tends to bring in more repeat customers and win over potentials who may be searching for a bit more in the products they buy.
This is why social media holidays often work for brands in their marketing strategy. Sprinkling in interesting/funny/relatable content can solicit more devoted clients than just a flashing sale button. Plus, it gives your company an easy way to share its personality and put some real people with real lives behind the website or brand. Sure, you don’t want your whole content strategy to be a long string of hashtag holidays but if you can intermingle trendy, topic-of-the-day type posts with your company’s personality and passions, you’ll find a balance that intrigues and keeps your audience wanting more.
For instance, National Pretzel Day is on April 26th. If you were a fan of The Office, you’ll probably recall the Pretzel Day episode (Season 3, Episode 5 “Initiation”). It epitomizes what it’s like for many people, working the daily grind, to look forward to a special day that’s out of the ordinary.
Productivity is important. But how can I be productive if I have this one little thing in my brain that I cannot get out. And that one little thing is a soft pretzel.
– Michael Scott
And because we like to take creative breaks, watch the full scene here: https://www.youtube.com/watch?v=Wclm0bykAEE
Be the “soft pretzel” in your follower’s day. Get out of your mundane to help them get out of their mundane. Social Media Holidays can be fun! And they work if you do them right. So, if your boss or owner (or it might even be YOU!) feel like it’s just not professional to use these types of topics, try again. Being creative like this will help people remember you when it’s time to purchase. Plus, it’s SOCIAL media, after all.
Here are some other Internet Holiday ideas you could use over the next few days:
April 25th:
- Kiss and Make Up Day
- National Hairstylist Appreciation Day
- National Hug a Plumber Day
- National Telephone Day
April 26th:
- National Kids and Pets Day
- National Pretzel Day
April 27th:
- National Tell a Story Day
- Denim Day (Or depending on your source, it may be the 28th)
- International Guide Dog Day
- National Administrative Professionals’ Day
- National Prime Rib Day
We get a lot of feedback that posting about social media holidays, at the very least, bump up engagement on Facebook, Instagram and LinkedIn. Which means you make the algorithms happy. And you know what that means? In many cases, more people will see your next posts as well. (Shhhh… shortly after a post gets a lot of engagement is a great time to post about a sale or something that sends clients to your website.) If you feel like you need a little bit more than just content ideas for your social marketing, we’re happy to talk strategy specifically for your business. Contact us to schedule an appointment!
