info@gtdesign.co | 717.218.8437 | 8 West High Street, Carlisle, PA 17013
  • Home
  • Grow
    • Branding
    • Photography
    • Design & Print
    • Web
    • SEO & Search
    • Marketing Automation
    • Email Marketing
    • Social Media
      • Latest Social Media Content Calendar
      • Social Media Content Calendar Archive
    • Video Production
    • Drone
  • Host
    • Open an Account
    • Log into Existing Account
  • Meet
    • Tammi Kauffman
    • Vanessa Chrisemer
    • Anthony Brinegar
  • Tips
  • Connect
    • New Client Questionnaire
    • Pay Bill

Your Holiday Marketing Begins Now

7 years ago

Yes, that’s right, 12 months in advance is the perfect time to begin your Holiday Marketing. Why? Because, relationships.

Just like everything else in the world, marketing is built on relationships with your audience. You’ll need time to gain their trust before it’s actually time to buy. When the flood of “sales”, “buy now”, “best price ever” and “we’re practically giving it away” posts and ads hit the internet and emails of shoppers, you’ll want to know you have a loyal following who will want a good deal, but who will also purchase because they like what you have or offer.

We often have clients contact us around November, asking us to do some holiday marketing and then are disappointed when people aren’t lining up to buy their products. Unfortunately, unless you have a marketing budget in line with the likes of Ford, McDonald’s (they spent $1.46B in 2016 just in the US, by the way[1]) and Target, it is tough to crack the market during the busiest shopping (and therefor, advertising) time of year. Smaller, local and regional businesses obviously can’t compete with ad spend alone, so you’ll need to employ some other strategies.

When you begin your marketing this early in the year, you have plenty of time to analyze your data from the holiday that just passed. You’ll want to look at where your ads performed best, where they didn’t perform as well as you had hoped and where maybe you should have spent your money. We use a combination of Facebook Insights, Google Analytics, Email statistics and good, ol’ fashioned, human documentation (Excel spreadsheet, anyone?). Then we factor in real-life situations that may have affected performance: a possible snowstorm on what you expected to be your busiest foot-traffic day, tragically your website went down for a period of time during a sale or there could have been a widespread news incident that took over the airways for a time. All of this and more could have an effect on how your marketing performed.

Once you have good data and you’ve documented it, you’ll need to come up with a strategy using that data. Teaser campaigns, drip campaigns and strategies that grow larger or more in-depth as the year goes on are great ways to reach a larger and larger audience. It gives you time to create great content that people have time to share.

And let’s be honest, we all know that December is not the only time people need to purchase a product or service. Spreading your marketing budget out during the year not only helps you gain loyalty from newer followers, it keeps you top-of-mind when there is a need during another season. Reviews you get from purchases in July make great marketing content in November. December inventory leftovers make great sales items in January. Holding an event in February when (mostly) everyone has the winter blues may bring in some new people who are willing to check you out, “just because”.

As any good sales person will tell you, selling takes time. Very few people will ever buy from you the first time they hear from you, regardless of which holiday is around the corner. So, get started today and give yourself several months to find out what your clients truly want and need and then sell them those particular products and services when they’re ready to buy.

If you need help with any part of this process, we’re ready to assist! From Marketing Strategy and Analysis to Facebook, Email and Video campaigns, our marketing experts are here to make your process easier and hopefully more lucrative.

[1] https://www.statista.com/statistics/192159/us-ad-spending-of-mcdonalds/

Previous Post
But I Hate to Get Emails!
Next Post
Website Trends, 2018

Quarterly Social Media Content Calendar

Green T Design Free Quarterly Social Media Content Calendar
Free Download

Stay in Touch

We can send you the marketing tips you most want to see! Tell us more about yourself:

You Might Also Like

Use Images Properly For Your Business’ Social Media

Use Images Properly For Your Business’ Social Media

1 month ago
QR Codes For Marketing - A Simple Guide

QR Codes For Marketing – A Simple Guide

1 month ago
Handle Negative Comments and Build a Positive Brand Image on Social Media

Handle Negative Comments and Build a Positive Brand Image on Social Media

1 month ago
Free Spring Content Calendar to Keep You On Track

Free Spring Content Calendar to Keep You On Track

1 month ago
Expect the Unexpected in Social Media Marketing

Expect the Unexpected in Social Media Marketing

4 months ago

How We Can Help

  • Branding
  • Photography
  • Design & Print
  • Web
  • SEO & Search
  • Marketing Automation
  • Email Marketing
  • Social Media
  • Video Production

Custom website, design, marketing and strategy for businesses of all sizes to fit your branding needs servicing Carlisle, York, Shippensburg, Chambersburg, Camp Hill, Mechanicsburg, Harrisburg, Central PA, as well as all of Pennsylvania and beyond.

Web, design, marketing and strategy for businesses of all sizes, customized to fit your brand’s needs.

Recent Posts

  • Use Images Properly For Your Business’ Social Media April 8, 2025
  • QR Codes For Marketing – A Simple Guide April 8, 2025
  • Handle Negative Comments and Build a Positive Brand Image on Social Media April 8, 2025
  • Free Spring Content Calendar to Keep You On Track April 8, 2025

Contact Us

info@gtdesign.co
717.218.8437
8 West High StreetCarlisle, PA 17013
Facebook
LinkedIn
YouTube
Instagram
Pinterest

© Green T Design

Home   Meet   Contact   Pay Bill

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.