The announcement of Yahoo’s new logo yesterday brought up the never-ending discussion about how often a company should refresh their logo and in turn, their branding.
Branding
Logo Files and What You Need to Know
Our Designer, Charity, sits down to talk about what everyone should know about the different logo file types they may come across…
Redesigns – Rebranding – Refreshing Your Business
In today’s society, we crave visually stimulating, recognizable advertising that has been reviewed by our peers and easily researched prior to purchasing or visiting.
You Need More Pictures
People can tell when an image isn’t real. And when they don’t see your actual work, your team, or your results, there’s nothing there to build trust on. It creates a disconnect.
Marketing Goals: Define, Track, Evaluate
With Social Media Marketing goals, you have several options. You’ll want to really define what your goals are. Try to stay away from words like “more.” More of what? And how much more? And in what time frame? And for how much spend? And with what effort?
It’s Time to Love your Logo
Are you 🥰 in love 🥰 with your logo? You should be! If you’re not, we’re ready to help. Give us call… 717-218-8437
Integrated Website Social Media Feeds – Pros and Cons
If you have a social media account, should you integrate your social feed into your website? This is a loaded question and although our experience encourages us to steer away from having a social feed on the websites we create, there are some people who feel that it can be a pro for your marketing.
Social Media Content Block
We hear ya! One of the toughest parts of managing social media accounts is coming up with content that’s interesting and works for your industry.
Handle Negative Comments and Build a Positive Brand Image on Social Media
Businesses often worry about negative feedback on platforms like Facebook, Twitter, and Instagram, but how you handle these comments can shape your brand’s reputation for years to come.