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Eye-catching pics and videos are best but sometimes a simple graphic or stock photo will do. If you’re not taking the photos or designing the graphics yourself, you’ll want to be sure you stay in compliance when you post.

To understand how and when to use a QR code it helps to understand what it is. QR is short for Quick Response and is machine-readable code that contains data like a website address or contact information.

Businesses often worry about negative feedback on platforms like Facebook, Twitter, and Instagram, but how you handle these comments can shape your brand’s reputation for years to come.

We have found that a Content Calendar is the absolute best tool to support your Social Media marketing strategies. We’re sharing 5 convincing reasons you should work one into your plan.

What we can tell you is that the best social media marketing strategy is to expect the unexpected, (ahem… TikTok ban, anyone?) but still have a plan and outline some goals to work towards. And then be flexible.

As we all know, sometimes there can be too many cooks in the kitchen or radio silence when you’re trying to create a good social media strategy. Here are a few different ways we’ve seen accounts like this work well…

We’ve gathered a bit of information to have at your fingertips to remind you to actually use Social Media Marketing!

What’s your plan for your company’s 2025 Social Media channels? Do you even have a plan? If not, that’s where you should start. Getting your plan together for your social media marketing is most important.

Your marketing strategy can include regular updates on your website, weekly or monthly emails, blog writing, pay-per-click ads and social media presence and ads.

We’ve created some tips you can use to make content creation a slightly smoother process that doesn’t take up your whole day or wake you up at midnight with the thought that you forgot to post.