If you have a social media account, should you integrate your social feed into your website? This is a loaded question and although our experience encourages us to steer away from having a social feed on the websites we create, there are some people who feel that it can be a pro for your marketing.
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Although, we do have a few secrets up our sleeve to help your business weed through the noise of social media and find the right audience which will (most of the time) help you expand your reach.
Organic Social Media Marketing Vs. Paid Social Media Marketing
Social Media Marketing has many facets and nuances that are unique to each and every industry and business. But when you’re using social media to build a network in which you share information that in turn grows your company’s brand, increases traffic to your website and can often lead to higher sales, it helps to put some best practices into play.
Benefits of an Agency for Social Media Marketing
The main reason a marketing agency like ours can exist is that we support small, medium and even large sized businesses with their marketing efforts which allows the company to focus on what they do or sell without the extra hassle.
What to Do When Social Media Goes Down
Facebook, Instagram, TikTok, YouTube, LinkedIn, and other social platforms have found themselves under scrutiny lately when their platforms suddenly stop giving us the benefits we come to expect.
Marketing Goals: Define, Track, Evaluate
With Social Media Marketing goals, you have several options. You’ll want to really define what your goals are. Try to stay away from words like “more.” More of what? And how much more? And in what time frame? And for how much spend? And with what effort?
Social Media Account Security
The hackers and spammers are everywhere! And they are targeting your business accounts. They know that if they can just get into your account, they’ll have access to credit cards and other payment info as well as audiences who are loyal to you and will click links without thinking twice.
Supplement Your Marketing Efforts
If these situations are coming up in your office, it may be time to consider supplemental marketing help. Does your Marketing Department run into any of these 3 hurdles.
Expect the Unexpected in Social Media Marketing
What we can tell you is that the best social media marketing strategy is to expect the unexpected, (ahem… TikTok ban, anyone?) but still have a plan and outline some goals to work towards. And then be flexible.
Sharing Social Media Accounts with Multiple Admins
As we all know, sometimes there can be too many cooks in the kitchen or radio silence when you’re trying to create a good social media strategy. Here are a few different ways we’ve seen accounts like this work well…